Graphic Design & Branding
Selected work in visual identity, web design, storytelling, and typography.
01 / Selected work
Hen Nail Art
Visual Identity · Web Design & Build · Brand Design
I designed a visual identity and built a promotional website for Hen Nail Art, bringing the brand’s typography, color palette, and graphic details into a consistent digital experience.
The digital experience
The visual identity
The values behind the identity
Confident Femininity
Natural, self-assured elegance, expressed through graceful letterforms and soft rose tones.
Precision & Professionalism
Careful spacing, consistent details, and refined typography reflect a commitment to quality.
Clean Aesthetics
Minimal compositions and generous whitespace create balance, clarity, and a quiet sense of luxury.
A Subtle Sparkle
Small sparkle accents connect the identity to beauty, adding a touch of radiance without overwhelming the design.
A Personal Experience
Warm colors and approachable visual details express care, comfort, and a personal connection.
02 / Selected work
Eitan’s Bird
Writing · Visual Storytelling · Illustration · Book Design
I wrote and designed Eitan’s Bird, a personal children’s book about love, courage, and the enduring connection between a father and his son. To communicate an emotionally complex story, I developed a gentle visual language using soft colors and simple compositions. These choices reduce visual overload and leave space for the emotional meaning of the story.
03 / Selected work
Door — דלת
Typography · Poster Design
A Hebrew typographic poster exploring repetition, stagnation, and progress. Alternating lines of gray text establish a steady rhythm, while colorful doorway forms suggest new possibilities within familiar patterns.